Sales Assessment Testing

The only sales assessment that tests for the 16 types of Sales Call Reluctance.
Predict sales performance before you hire with the proven SPQ*Gold assessment
Years of Research
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Unique Assessment
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Companies Trust Us
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Why Sales Assessment Testing Matters

If your sales position requires consistent prospecting to succeed, doesn’t it make sense to assess candidates BEFORE hiring them?

Consistent Prospecting is the Key to Sales Success

The single most important component of successful selling is consistent prospecting. This has been proven in diverse industries through over 40 years of research.

There is a high degree of correlation between prospecting and sales success. Our assessment helps you identify candidates who will prospect consistently and comfortably.

Research-backed methodology based on the work of world-renowned behavioral scientists George Dudley and Shannon Goodson in their best-selling business book “The Psychology of Sales Call Reluctance”
 

What Makes SPQ*Gold Different

The only assessment specifically designed to measure Sales Call Reluctance and predict prospecting success

 
Measures What Matters

Unlike personality tests, SPQ*Gold specifically measures Sales Call Reluctance - the emotional hesitation to prospect and self-promote that kills sales productivity.

Research-Based Science

Built on 40+ years of behavioral science research. Not guesswork - proven methodology backed by world-renowned researchers.

Pre-Hire Prediction

Identify whether candidates have the psychological and physical energy to prospect consistently before you invest in training and onboarding.

Save Time & Money

Find out how much a candidate will produce, how soon they'll produce, and what it will cost to get them producing - before you hire.

Actionable Insights

Get clear, specific data about underlying emotional issues that prevent consistent prospecting - issues candidates won't reveal in interviews.

Proven Track Record

Used by major companies across industries worldwide: financial services, banking, insurance, software sales, real estate, and more.

The Difference Between Winners and Mediocrity

The only assessment specifically designed to measure Sales Call Reluctance and predict prospecting success

 
Top Producers
Mediocre Producers

How Sales Assessments Help You Win

The right assessment saves time and money by helping you choose candidates that will actually produce sales
1
Predict Production Levels
Find out how much a candidate will produce prior to hiring – no more guessing or hoping they’ll work out.
3
Measure Energy & Drive
Assess whether they have the psychological and physical energy to prospect consistently and close deals.
5
Reduce Bad Hires
Stop the expensive revolving door of salespeople who can’t or won’t prospect consistently.
2
Forecast Time to Productivity
Discover how soon they will start producing results and what it will cost to get them there.
4
Uncover Hidden Issues
Identify emotional factors preventing prospecting that candidates themselves may not be aware of or won’t admit.
6
Build Winning Teams
Assemble a sales force of consistent performers who will help you reach your business goals.

Trusted Across Industries

Sales assessment products are used throughout the world by major companies in diverse sectors

Financial Services
Software Sales
Real Estate
Banking
Public Broadcasting
Home Warranty
Insurance
Television
Pharmaceuticals
Executive Recruiting
Radio
B2B Services

Ready to Build Your Top-Performing Sales Team?

Stop guessing. Start measuring. Use the only assessment that predicts prospecting success.
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