Key Takeaways
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Use SPQ Gold as a diagnostic to identify personality, process, qualification, and adaptation traits that impact remote sales performance and customize training.
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Prioritize personality fit by developing a checklist of grit and self-starter tendencies to optimize remote role engagement and productivity.
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Map SPQ Gold process and qualification insights to onboarding, coaching, and lead qualification workflows to pinpoint skill gaps.
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Monitor adaptability scores over time and incorporate them into performance reviews to help teams react to evolving markets and optimize remote practices.
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Mix SPQ Gold outcomes with hiring grids and standardized interviews to pick candidates with strong remote readiness.
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Balance SPQ Gold data with human-centered management by leveraging results as conversation starters, scheduling routine reviews, and recording lessons learned to future-proof the team.
SPQ Gold for remote sales teams is a sales performance tool that monitors quota, pipeline, and quality in real time. It provides managers transparent dashboards on rep activity, deal health, and forecast accuracy across distributed teams.
The platform connects with popular CRMs and displays warnings for at-risk deals and coaching requirements. Teams leverage it to reduce reporting overhead, maintain visibility on targets, and optimize remote coaching.
This sets the stage for a deep dive into the setup and best practices section.
SPQ Gold Defined
SPQ Gold defined. They cover personality, motivation, and targeted prospecting strategies. It flags 12 types of call reluctance behavior, like Doomsayer, Over-Preparer, and Hyper-Pro. It measures Prospecting Drive, the base energy and accomplishment drive that fuels targeted sales effort. SPQ Gold similarly unearths frequent initial-impression prejudices and types of prospects people tend to shy away from, which is valuable for recruitment and training.
1. Personality
SPQ Gold captures characteristics like grit, internal drive, assurance in the face of rejection and extroversion. It’s about how you respond to a setback, if you continue making outreach calls after hearing ‘no.’ Understanding these characteristics aids in aligning candidates to remote positions requiring autonomous work, persistent follow-up, and high tolerance for silence between outreach.
A remote rep with strong resilience and steady motivation will maintain pipelines stocked even with no office team in sight. Use this checklist of desirable traits—resilience, self-start, comfort with digital tools, and steady Prospecting Drive—to accelerate hiring decisions.
Use examples: a rep who scores low on social assertiveness may do better handling inbound leads or email outreach rather than cold video calls.
2. Process
The assessment evaluates how a candidate structures work: planning, pipeline management, follow-up rhythm, and use of CRM. It reveals whether someone favors ad hoc outreach or disciplined sequences. In remote settings, disciplined process matters because managers can’t oversee each step.
SPQ Gold uncovers strengths such as systematic follow-up and weaknesses like poor time-blocking. Use results to tailor onboarding—teach structured call cadences to those weak in process and give advanced workflow tools to those who already excel.
Map findings to workflows: assign reps who score high in sequence discipline to long-cycle enterprise deals and those who prefer short, frequent touches to SMB outreach.
3. Qualification
SPQ Gold scores skills in finding high-potential prospects, posing discovery questions, and filtering fit from fluff. Strong qualification is even more important online where signals are fewer and conversations are less. Use scores to spot training gaps: low scorers need practice scripts, role-play on discovery questions, and scoring frameworks.
Create a table of qualification scores across your team members to prioritize coaching and route leads differently. Top scorers take complex accounts, while others work warmer, simpler leads.
4. Adaptation
Adaptability gauges comfort with change, new tools, and shifting market conditions. Remote teams encounter a fast pace of change in product and market or channel adaptation predicts who will pivot without losing production. Incorporate flexibility measures into evaluations and establish enhancement objectives.
Monitor shifts with consecutive SPQ Gold scans and record development in monthly reviews to identify who thrives on micro-coaching or job rotation.
Remote Hurdles
Remote sales teams encounter obvious, quantifiable obstacles impacting performance, morale, and recruitment precision. Isolation is rampant — about 70% of remote workers say that they feel isolated from colleagues, which decreases their drive and hampers information flow. Communication gaps manifest as lost context in text-based communication, lagged responses spanning time zones, and inconsistent availability of customer insights.
Hiring gets tougher when one in five applicants customize answers to appear as a better fit, increasing the chance of a bad hire. A bad salesperson can cost up to USD 50,000 a month in lost business, so remote hiring has to be spot on. Psychometric and personality tooling can assist but only when applied beyond a one-off test and coupled with continual follow-up.
Remote Teams Can Overcome Isolation and Weak Communication With Repeatable Practices. Regular video check-ins, scheduled team learning sessions, and structured peer review diminish loneliness and keep context fresh. Weekly short video stand-ups with a little social moment, such as a shout out or brief personal update, keep relationships going without adding a heavy meeting load.
For communication gaps, encourage a mix of synchronous and asynchronous channels: video for strategy and rapport, chat for quick clarifications, and shared documents for client history. Establish clear standards around anticipated response times and file naming to keep handoffs clean across geographies.
Technology is pivotal in overcoming these obstacles. Communication tools keep teams connected and enable reps to share wins and roadblocks as they happen. CRM integration, screen recording, and shared dashboards reduce duplicate work and make client status transparent.
Psychometric testing increases team output by approximately 36% when its results are used to guide role fit and pairing. Conduct personality testing to expose how people like to give and receive feedback, then pair mentors and pods accordingly to reduce friction in collaboration.
Practical tools and best practices for overcoming remote sales challenges:
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Video conferencing: daily or weekly face time, short agenda-driven calls.
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Chat platforms: distinct channels for deals, wins, and blockers. Set response norms.
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CRM and shared dashboards: live client notes, activity logs, and task owners.
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Psychometric tests: incorporate into hiring and team design. Need follow-up coaching.
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Recorded calls and screen shares: review for training and quality control.
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Structured onboarding: checklists, paired mentoring, staged goal reviews.
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Secure digital hiring platforms standardize assessments to reduce candidate spin.
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Regular one-on-ones focus on goals, wellbeing, and skill gaps.
Employ psychometric insights as a pulse, not a snapshot. Pair tests with coaching, frequent reassessment, and real-world role experiments. This reduces hiring risk and creates a clearer trajectory toward consistent remote success.
Candidate Selection
Use SPQ Gold results as a core input when screening remote sales applicants. The assessment gives structured data on sales style, persistence, and social fit that complements resumes and interviews. With firms receiving thousands of applications for a single sales position, relying on CVs alone misses patterns that SPQ Gold can reveal.
Scores help narrow large applicant pools quickly, flag strengths and risks, and focus recruiter time on candidates likely to perform. Assessments reduce guesswork and lower the chance of costly bad hires, which studies link to losses of up to $50,000 per month per salesperson.
Construct a selection matrix that combines SPQ Gold scores with obvious job criteria. Map numeric SPQ Gold dimensions to specific role needs, like quota size, average deal cycle, and necessary client interaction. Weight each row, for example, 40 percent for closing drive, 30 percent for persistence, 20 percent for remote collaboration skills, and 10 percent for cultural fit.
Add columns for local considerations such as language skills or time-zone overlap for international candidates. Use this matrix to objectively rank candidates and to record decisions when hiring laws and regulations change. An auditable matrix enhances compliance and facilitates cross-border audit trails.
Prioritize candidates who show high remote-readiness indicators. Look for evidence in SPQ Gold of self-motivation, disciplined routines, and strong asynchronous communication tendencies. Pair assessment data with work samples that simulate remote tasks, like a short recorded sales pitch or a written outreach plan.
Remote-ready hires tend to need less onboarding touch and report higher early productivity. For cross-border hiring, confirm remote-readiness against local realities: are contractors allowed, what taxes apply, and does the contract model match regional labor rules? These practical checks save time and cost during onboarding and reduce legal risk.
Make your interviews more predictive by standardizing them around SPQ Gold findings. Develop question banks associated with different score bands. For instance, ask about follow-up routines for candidates with moderate persistence scores. Train interviewers to probe voids exposed by the screening, not re-screen strengths.
Standardization minimizes bias and enhances measurement reliability for hundreds of candidates and locations. Keep the process iterative. Collect outcome data, compare hires’ performance to their SPQ Gold profiles, and refine the matrix and interview guides. Candidate selection is an ongoing process and thrives on frequent review and data-based iteration.
Implementation Strategy
A clear implementation strategy is important because it addresses the need for a structured approach to integrate SPQ Gold into a remote sales process. A targeted implementation strategy charts the path to integrate SPQ Gold into a remote sales process, establishes concrete objectives, and incorporates recurring feedback and education. This minimizes onboarding time, aids in making better matches between people and roles, and decreases the expense of bad hires.
Integrate SPQ Gold: steps to follow
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Audit your current workflow and data sources to identify where SPQ Gold fits. List CRM fields, call tools, and onboarding documents. Note which metrics already track performance and which do not.
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Select assessment points: pre-hire screening, new-hire onboarding, and quarterly check-ins. Use SPQ Gold for behavioral profiles and skill checks at each point.
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Connect results to activities. For each SPQ outcome, specify a coaching step, role tweak, or training module. A rep with a low persistence score receives a three-week call cadence coaching plan.
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Set up tools and integrations. Tie SPQ outputs to the CRM, LMS, and calendar so that results prompt tasks, feedback forms, and coaching invites.
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Train hiring managers and reps on how to read and use SPQ reports. Conduct a live workshop and capture a quick playbook with samples.
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Pilot with a small team for 30 to 60 days. Measure time to productivity and retention prior to full release.
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Expand with milestones and forms for standardization across territories.
Plan execution
Set SMART goals tied to SPQ Gold use: reduce average time to productivity by X percent, lower first-year turnover by Y percent, or cut bad hire costs by Z currency. Use baseline data: some studies show onboarding time can fall up to 90 percent with good plans. Others hint that matching skills to job requirements reduces time to productivity by around 25 percent.
Select a few top KPIs — ramp time in days, quota attainment percentage, and retention at 6 months — and update them monthly.
Plan regular check-ins
Conduct organized check-ins at 30, 60, and 90 days for hires, and quarterly for teams. Reviews contrast SPQ profiles, performance data, and manager notes. Use coaching sessions linked to particular SPQ insights.
These regular reviews help identify mismatches early and minimize revenue lost to bad hires, which can be significant, occasionally tens of thousands per month.
Record lessons learned
Record what did and didn’t work and why. Keep a short log for each hire: SPQ score, interventions tried, outcome, and best next steps. Pool trends every quarter to update role profiles and interview guides.
This forms a feedback loop so future recruiting is sharper, retention increases, and average onboarding cost decreases, frequently saving around $2,500 per new hire.
The Human Element
SPQ Gold data provides obvious apples-to-apples measurements. Digits don’t seal deals. Remote teams require an equilibrium between hard data and the human work that establishes trust, interprets signals, and maintains momentum.
Use SPQ Gold to identify patterns such as a decline in call volume, poor close rates, and poor follow-up. Supplement those patterns with manager conversations that dive into context, emotion, and ability. EI helps teams build trust with clients and find needs that don’t show up in a dashboard. High-EI teams are able to out-earn and out-satisfy peers by about 20% in both revenue and client satisfaction. It turns out that investing in the human side pays.
Managers need to use SPQ Gold as a conversation starter, rather than an ultimate decision. Bring up specific metrics in one-on-one talks and ask open questions: what happened in that week, what felt hard, and where did the prospect push back?
Use examples from the data—missed follow-up windows or a string of short calls—to guide a short plan: practice scripts, role-play a difficult objection, or set a micro-target for the week. Research indicates that 67.21% of managers coach almost never, so even short, consistent coaching sessions generate a huge advantage.
Personalized coaching trumps one-size-fits-all training because it meets each rep’s specific gap and style. Customize feedback by skill level, territory, and product mix.
Empathy and support do count in remote workplaces where cues are sparse. Train reps to read tone and pace on calls and to use emotional intelligence skills to detect any hesitation or latent needs.

Emotional intelligence training can hone these skills, guiding reps through difficult conversations and minimizing misunderstandings. Human biases, such as anchoring bias, can frame pricing discussions and expectations. Make them aware of such biases in coaching so reps can identify them and adjust their approach mid-conversation.
Establish feedback loops that are both timely and specific. Weekly or biweekly check-ins keep benchmarks alive and encourage steady progress. Use short surveys, call sampling, and paired observation to uncover common obstacles such as calling reluctance, limited persistence, or low motivation before those patterns lose deals.
Make feedback constructive: start with one clear strength, one small behavior to change, and one measurable next step.
Build team culture around learning, not blame. Share wins and fails, run group labs on sticky scenarios, and allow senior reps to role-play EI-driven approaches.
These little, human-led rituals with SPQ Gold insights keep remote sales teams nimble and more likely to hit quotas.
Future-Proofing Sales
SPQ Gold provides a sniper view of present skills, behaviors, and motivators for remote sales teams, and that snapshot needs to inform a longer term plan. Use SPQ Gold insights to identify gaps that will be important as buyers do more independent research and expect salespeople to provide clear value. Contemporary buyers do approximately 90% of their research prior to reaching out. That changes what skill sets matter.
Diagnostic listening, consultative framing, digital content curation, and timed outreach are higher priority than cold-script delivery. Future-proof Your Sales Skills with SPQ Gold Map current scores to future buyer behavior. Use SPQ Gold to future-proof skills. If prospecting is weak, less than 20% of reps are fully effective at prospecting, research finds.
Focus on outreach training, easy daily goals, and tools that boost touch quality. If closing rates lag, less than 30% are fully effective. Pivot toward objection handling connected to emotional states and to minimizing unconscious “tells” that reveal a seller-first mindset. Monitor which SPQ Gold signposts connect to call avoidance personalities such as Doomsayer, Over-Preparer, and Hyper-Pro.
Those profiles require different coaching. Doomsayers need small-win plans, Over-Preparers need live practice with time limits, and Hyper-Pros need frameworks to share control with the buyer. Continuous learning and adaptation must be tied to SPQ Gold trends. Run shorter cycles: assess quarterly, run focused workshops, then reassess.
Use sales assessment reports to turn raw data into action. A report that shows common “tells” lets managers design role-play scripts to remove those cues. A report that flags emotional response gaps can lead to training on the six basic emotional reactions to a sale, so reps can name and use those reactions to build rapport rather than trigger resistance.
Key components of a forward-looking development plan include:
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Regular SPQ Gold assessments every three months to spot trend shifts.
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Daily or weekly outreach targets with reasonable numbers for each representative.
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Role-play modules addressing specific call reluctance types.
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Coaching on eliminating unconscious selling ‘tells’ in video and voice.
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Training connected to the six emotional reactions with live case practice.
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Data-driven playbooks built from assessment reports and outcome metrics.
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Industry scan process to update benchmarks and skill priorities.
Track industry trends and refresh SPQ Gold standards instead of letting them stand still. Contrast internal SPQ Gold trends with external market data, evolutions in buyer research and channel behavior. Where new buyer tools or content formats arise, return to role requirements and add brief microtrainings.
Leverage the evaluation results to establish concrete, achievable outreach goals and eliminate obstacles to achievement including call aversion tendencies.
Conclusion
SPQ Gold is for remote sales teams who require unambiguous metrics of skill, grit, and fit. The tool sorts candidates quickly, identifies training gaps, and assists with establishing fair goals. Teams that use it reduce hiring time, reduce turnover, and discover reps who attain quota much faster. For best results, pair SPQ Gold with short role plays, weekly coaching, and clear metrics. Make reviews brief and regular. Monitor progress with easy charts and fast notes. Use actual call examples to direct change. With time, the team gets a common language and consistent growth. Experiment with a mini-pilot of three hires and a 90-day check. Experience the returns, then grow.
Frequently Asked Questions
What is SPQ Gold and how does it help remote sales teams?
SPQ Gold For Remote Sales Teams It measures salespeople’s strengths and gaps to align coaching and roles. For remote teams, it enhances hiring precision, onboarding rapidity and focused training, which increases quota attainment and retention.
How do I choose the right candidates using SPQ Gold?
Use SPQ Gold to score traits linked to remote selling success: self-discipline, communication, persistence, and learning agility. Focus on top scorers and confirm with work samples or role-play interviews to minimize hiring risk.
How long does SPQ Gold implementation take for a remote team?
Typical rollout takes four to eight weeks. That includes account setup, candidate assessments, manager training, and integrating results into hiring and coaching workflows. Timelines vary by team size and complexity.
Can SPQ Gold integrate with our existing HR or CRM systems?
Yes. SPQ Gold integrates with leading HR and applicant tracking systems. Integrations not only streamline candidate flow to your ATS but also centralize your data and enable managers to view profiles and take action within existing dashboards.
How does SPQ Gold improve remote sales coaching?
SPQ Gold objective behavior profiles help managers receive targeted coaching plans, prioritized skill gaps, and measurable development milestones. This targets coaching time where it generates the greatest revenue impact.
Is SPQ Gold valid across global markets and cultures?
SPQ Gold is designed for broad applicability. Interpret results with cultural context. Use local benchmarks and combine scores with local interviews to ensure fair and accurate assessments across regions.
What metrics should leaders track after using SPQ Gold?
Monitor time to productivity, quota attainment, attrition, and training completion. Scale cohorts pre and post SPQ Gold to quantify hiring quality, onboarding speed, and ROI.